App-nos-tic (adjective): The state of having NO APP IN MIND when using your smartphone to catch up on news, weather, sports, or entertainment.
The world is becoming increasingly Appnostic, creating a massive revenue opportunity for carriers and OEMs.
Why should you care?
Watch the 1-minute video below to find out.
Browse through the resources below to learn more.
Wanted: “App-nos-tic” Metrics
The Revolution That Created “App-nos-tic”
2 States Of Unlock: Intended And Unintended
Retail And “App-nos-tic” Behavior: Not So Different